Braingineers is a neuromarketing research company. We give big companies insight in the unconscious and emotional behavior of their clients. We show them bottlenecks of websites (online usability), TV commercials, but also customer experience of products and services. The goal is to create more effective communication and conversion optimization of touchpoints and campaigns.
Our vision is a culture change in terms of neuropsychological insights. The current method of market research and feedback is done on a conscious level: observation of responses. We know that companies gain more revenue and so more profit when (potential) clients are also analyzed and directed on an unconscious level. After all, 95% of our choices are made unconscious.